Experiences, Background and Perspective

Since 2001 I have been coaching independent professionals and small business owners. Capable and professional, they must nonetheless contend with some kind of "limitation," whether being an Introvert in an Extrovert's world, managing life around an ongoing health issue and/or simultaneously raising children while building a business. Most come to me feeling frustrated with their results, overwhelmed by everything there is to do, and disappointed that what should have worked is not working for them. Many people think they need to do more. I say no, less! I encourage my clients to shed their “should do” thinking so they can hone in on what will actually work for them. It’s such a joy to watch when it turns around.

My first coaching clients were professionals who wanted to transition out of the corporate world. The coaching worked so well, they decided to stay at their jobs! Then I noticed something interesting; more and more inquiries came from independent business owners who were having trouble getting traction in their business. They were passionate about their work but they were not natural business people. When I decided to "come out" about my illness and wrote Business from Bed, a book about how to recover and get back in the saddle after a health setback or chronic illness diagnosis, some of my clients started talking about this issue, too.

If you’re looking for someone who understands the challenges of balancing your business life while dealing your personal … situation, Joan is the person whose wise counsel you need. Not only does she understand, she communicates hope and success.
— Terri Williams, Coach

The Life Event that Shaped my Perspective

I know what it is like to be thrown off track by an unexpected life event. When I was in my mid-30's I went from being a healthy woman on the rise in a job I adored, to a sick woman who, within 7 months, was demoted because I could no longer effectively juggle my 3 roles at work. (Bookstore manager, training manager and acting district manager).

In my case, it took several years of trial and error, since I was also dealing with serious on-and-off flares associated with Crohn's Disease. But I persisted and eventually recovered the same sense of purpose and joy I felt as a training manager; through coaching, teaching and writing.

I HAD to figure out how to earn a good living, doing work I love in a way that supports my well-being. It has meant breaking with the traditional rules of business to find my own pathway to success. Whatever your motivating circumstance, this is what I offer you.

Would you like to read some case studies to learn about some typical client issues and how they were resolved?


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Projects and Affiliations

Coaching created a variety of opportunities to work with various organizations. They include:

  • Guest Blogger: RARE Daily, The Employment Plan and Adapting to Limitations, 2014 to 2017
  • Volunteer, Pilot Small Business Mentoring Program, Green America, 2010-2011
  • Director of Training and Licensing, Get Clients Now! ™ 2005-2009
  • President, Orange County Chapter of the International Coach Federation, 2004
  • Leadership Team, Orange County Chapter of the International Coach Federation, 2002-2006
  • Certified Work Less, Make More (R) Coach, 2001 – 2004
  • Volunteer Coach, Working Wardrobes, Career guidance for teens in the Orange County, CA foster care system, 2002